In 2007 EFDT completed the Economic Growth and Innovation Framework which included action plans for two high growth sectors in Franklin, being the Horticulture Industry and Visitor Experiences. The Framework will provide direction for economic development for the District and has been adopted by Franklin District Council.

The strategic objective of this plan is to provide a range of unique, visitor and recreational attractions that will:

- Underpin the recreational and residential attractiveness of the Franklin District for existing and new residents

- Attract repeat visits from residents and visitors from throughout the Greater Auckland Region.

- Attract people in different age groups and from different cultural and economic backgrounds

- Keep people interested, involved and engaged for at least 1.5 hours with each experience

- Capture increased local resident and visitor 'expenditure' and extend 'overnight stays'.

Click here to download the Visitor Experiences Action Plan